Search Engine Optimization (SEO) is usually the preferred way to get your website to the top of search results for most industries, but depending on competition, that may be too slow or just plain impossible. So then what?
Pay per click ads (those ads at the top and right of Google’s search results page, also called PPC) are a great alternative, and sometimes even the better choice – if done right. And Autograph Media Group does it right.
Here’s what we do when we manage a PPC campaign
- Keyword research to make sure you target the right words
- Customer profiling so we understand who we’re targeting and how we reach them
- Ad creation with the right message and the right keywords so that the perfect customer clicks
- A/B testing to make sure your ads are converting as well as they can
- Continual monitoring, analysis and tweaking to assure you’re not wasting money and to increase your ROI
They call it “pay per click” But we turn it around. We get you paid for clicks!
7 reasons PPC should be in your marketing plan
- You get quick hits with PPC – sometimes in minutes! No waiting around for SEO to take affect.
- Ads fill up the entire first screen on a phone. PPC ads will put you up front and center on mobile devices.
- More people click on the free listings, but those that click on PPC ads are more prepared to buy.
- Mobile PPC ads can include your location and phone number, making it really easy for your customers to connect with you without even clicking.
- You get targeted traffic for lots and lots of keywords that might be impossible to rank for otherwise.
- You can retarget your website visitors even after they’ve come and gone. A retargeted ad coaxes them to come back.
- And the best part? You only pay when you get traffic.
Ready to get that phone ringing? PPC done properly can make it happen!
Setup fee starts at $500 and includes:
- Keyword research
- Customer profiling
- Strategic plan
- Ad creation
- Campaign setup
We charge between 10% and 20% of adspend to manage your campaign.
Cost for everything is determined by the number of keywords and markets you plan to target.