When it comes to web design, “pretty is as pretty does” couldn’t be more true. You could have the prettiest site in town- Houston, TX, Philadelphia, PA, Tallahassee, FL, or any City you’re in- but if it doesn’t attract your target market and convert them into customers, well, that’s just not pretty. And, worse, you might have wasted a lot of money or time if you went after one of those GoDaddy or Wix Free Sites.
So if you’re trying to choose a website designer in your city and you’re basing your choice on the looks of their portfolio, STOP.
Ever walk into a restaurant but then turn right around and walk out? Maybe it was the ambiance you didn’t like, or maybe you had to wait too long or couldn’t find anything on the menu you liked. Whatever the case, you walked right out the door and over to the restaurant across the street. Did you know your website could have the same effect on your visitor? If done wrong, it could be pushing your website visitors back out the door and over to your competitor!
Web Design is not all we do at Autograph Media Group. We spend time doing competitive market research on your behalf wherever you and your competitors are. We go window shopping and visit the competitor across the street, so to speak. Then we go to work to make your website better, more useful, more informative, more memorable, and more profitable.
Why is your brand better than the rest? That’s the question your website should answer at first glance when being viewed by your target customers.
When you hire Autograph Media Group as your web designer, you also get search engine optimization specialists working for you to make sure your customers can find you online. These days, web designers learn how to optimize a page and provide “optimized web design.” But few do SEO day after day and have the experience of seeing what really works and doesn’t work long after your website launch. That’s why you need more than just a web designer or social media expert. You also need a qualified SEO expert as well.
We take the time to drill down on what your customers are thinking when making buying decisions, then incorporate and draw attention to the stories and key information points that will encourage them to buy today. We know how to move customers ‘down the funnel’ after qualifying them based on their key interests, and then convert them into paying customers in as few steps as possible. This is a capability most web design businesses don’t have and can only come from 70+ Years of Combined Marketing Experience.
With our background in graphic design, we are experts in laying out copy so that your key messages are quickly seen – and understood – at a glance. Plus, we have extensive training in conversion rate optimization so we know how to quickly guide the eye to the most important elements on a page and then right to your call to action.
“If You’re Reading This, We Just Proved our Point”
Mobile search is on the rise. That means more and more people are using their phones to find businesses and information. If your website is hard to use or read, there’s a good chance your website visitors will leave. And Google doesn’t look too kindly on it either.
Your website is your most important piece of marketing collateral, so don’t leave it in the hands of just any web designer. Overall design, user interface design, conversion optimization, social media marketing, and search engine optimization – We build these into every website we create to deliver you more and get you the results you are after.