02 Apr Is your Website Mobile Friendly? You have until April 21st to Get Optimized!
A significant change to Google’s search algorithm for ranking mobile search results is on the horizon. Google has announced, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.” Is your website ready for this change? If you do not have a mobile-friendly website, your ranking in mobile search results could be significantly impacted.
Why does Mobile-Optimization matter?
When searching Google from your phone, think about how frustrating it is when websites require zooming and scrolling, multiple clicks for site navigation, or simply take too long to load. These sites are not mobile-optimized. With Google’s strong focus on user experience, its clear to see why these websites are being penalized in the mobile search rankings and why mobile-friendly sites will begin to climb the rankings on the 21st. Google expects that with the algorithm changes, “users will find it easier to get relevant, high quality search results that are optimized for their devices.” With 94% of people with smartphones searching for local information on their phones in the USA, we think you’ll agree that its time to optimize!
How do I know if my Website is Mobile-Friendly?
If you want to test a few pages, you can analyze each URL using Google’s Mobile-Friendly Test. If you have a site, you can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report. If your website is not mobile-friendly or if you find mobile usability issues in your site, you’ll want to act fast to get optimized by the 21st. Looking for the right professional to get the job done? Autograph Media Group specializes in fully responsive, mobile-ready websites.
Take action now!
Now you know about the mobile search changes underway, why these changes matter, and how to determine if your site is prepared for these changes. Autograph Media Group stays up-to-date on the best practices for Search Engine Optimization; whether your non-responsive website needs to be optimized for mobile or if you’re just looking to boost your organic Google search rankings on your already mobile-friendly site, we can help. Ready to optimize your website? Give us a call at 850-702-5599 or visit us online at AutographMediaGroup.com.